An enterprise

is an organisation or institutional unit, driven by a project with a strategy, policies and action plans, whose aim is to produce and supply goods or services to a set of customers by balancing its income and expenditure accounts.

Business Communication

is the process by which we share information with people within and external to your business

Cash Flow

is the movement of money in and out of your business

Cash Flow Cycle

is the way in which cash moves through your business as products/services are manufactured/delivered and sold and payment is received

Cash Flow Forecast

is the estimate for the amount of cash coming in and out of your business in a specific period

Change Management

is a collective term for all approaches to prepare, support, and help individuals, teams, and organizations in making organizational change


is a legal term for agreeing to participate in a work or undertaking. Here, it refers to the consequences of an act on behaviour and attitudes.


here, it can be more precisely defined as "a psychological or psycho-sociological process by which an individual shows imagination or originality in the way of associating things, ideas, situations and, through the publication of the concrete result of this process, changes, modifies or transforms the perception, the use or the materiality with a given public


It is a series of practices aimed at protecting systems and information from possible digital attacks.

Digital leader

A leader who Explores how information technology (IT) can make the organisation more competitive or customer-led- She/he leads the team through change to make digital a central part of the business’ operations and culture.

Elevator Pitch

is a brief way of introducing you and your business - it makes 1-2 key points and is a way of connecting with someone


The term "entrepreneur" is used here to refer to a business leader who is sometimes the bearer of a business project in the start-up phase, and sometimes the manager of a more established business with which he or she is often closely and personally identified.

External Change Drivers

are external driving forces that shape business change like technology, customer preferences, regulations, competitor moves, or supplier and sourcing instability

ICT Tools

ICT means “Information and Communication Technology”. It consists of strategies, platforms, networks and services aimed at improving communication and information transmission among people.


is the absence of relationship (of subjection, of cause and effect, of coordination) between different entities. In the workplace, it is the non-subordinate position of a professional in relation to any authority that would entrust him/her with an assignment.


is the political, psychological, social, etc. influence of an individual on a group of individuals or of a group of individuals on another group. The leader has personal skills that make him/her different and that allow him/her to be listened to and followed by a group of people.


It consists of a series of strategies, techniques and practices to improve the commercialization and dissemination of a service or product. We can distinguish between online (on the network) and offline (outside the network) marketing.


is the component or process in a living organism that regulates its commitment to a specific activity. It determines the triggering of the activity in a certain direction with the desired intensity and ensures the continuation of the activity until it is completed or interrupted. Needs cover everything that appears to be necessary for a being, whether this necessity is conscious or not.


is being courteous and polite when communicating with others online. It is short for ‘Internet Etiquette’

Objectives and Key Results (OKR) methodology

It is a modern method for goal and people management, which particularly suits the digital team and digital business. It is based on the idea that motivation comes through ownership and self-organisation and allows teams to react to changes in the market on their own initiative, to be self-organised and autonomous


is the amount you charge for your product or service

Pricing Strategy

looks at how you might calculate this amount.

Scientific Management

is a theory of management that analyses and synthesizes workflows. Its main objective is improving economic efficiency.

Smart leader

A leader is defined smart when fosters collaborative and open relationships, empowers employees through delegation mechanisms, facilitates knowledge sharing, pays attention to their emotions and works ethically.


Unsolicited advertising messages that are bulk-sent via mail, SMS, on social network posts…

Target Group

It is the aimed public of our services, products and marketing strategies.


Timeboxing is a goal-oriented time management strategy. It aims to improve our productivity and combat procrastination. For each timebox you create, you set yourself the goal of completing a certain task within a certain period of time.